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Selected projects and collaborations
Glow Up Girls Trip is a community-driven experience built around travel, connection, and intentional moments. From concept to execution, we shaped the brand, led the marketing strategy, managed partnerships, and oversaw on-the-ground logistics to bring the experience to life.
This project reflects our ability to combine strategy, storytelling, promotion, and execution into a cohesive, real-world outcome.
This campaign represents a cumulative view of paid media efforts supporting a high-ticket experiential offering. The objective was to drive awareness, qualified traffic, and—most importantly—move interested users through the funnel toward genuine purchase intent.
Across the campaign, paid ads reached over 74,000 people and generated more than 132,000 impressions, resulting in 3,000+ landing page views. From that traffic, 316 users initiated checkout, indicating strong buying intent for a premium experience.
While only a portion of those checkouts converted immediately, the volume of users reaching the payment stage highlights effective targeting, messaging alignment, and funnel design. For high-ticket offers, this level of progression is a meaningful indicator of demand, consideration, and future conversion potential beyond surface-level traffic metrics.
Overall, the campaign demonstrates an intent-driven approach focused on moving audiences closer to purchase rather than optimizing solely for clicks or impressions.
This campaign was built as a late-funnel retargeting effort for a high-ticket experiential offering. The objective was not broad awareness, but to re-engage warm audiences and move them closer to purchase by initiating checkout.
Targeting a smaller, high-intent audience, the campaign delivered a strong click-through rate and generated 23 initiated checkouts, signaling meaningful buying intent. Higher frequency and CPM were expected given the retargeting context and purchase-adjacent goal, and performance remained efficient relative to the value of the offer.
The results highlight an understanding of how to structure and run retargeting campaigns for premium products — focusing on progression and intent rather than surface-level traffic metrics.
We collaborated with Hisense on brand content designed to align storytelling with audience engagement. Our role focused on shaping creative direction and delivering content that fit seamlessly within a larger brand ecosystem.
This project showcases our ability to work within established brands while maintaining clarity, alignment, and creative intention.
Podding Made Easy was built to help aspiring podcasters move from idea to execution. We developed the concept, positioning, and strategic framework, creating a clear pathway for creators to launch with confidence and direction.
This project highlights our strength in ideation, clarity-building, and turning abstract ideas into practical systems.
This campaign was designed to drive high-intent consultations for a service-based offering, with the primary goal of converting interest into booked calls. Rather than chasing volume alone, the focus was on attracting the right audience and moving them efficiently through the funnel.
With a modest ad spend, the campaign reached over 13,000 people and generated 85 booked consultations, resulting in a low cost per booking and strong engagement across the board. Click-through rates and conversion performance indicate clear alignment between the messaging, audience targeting, and landing experience.
Overall, the campaign demonstrates how intentional creative, clear positioning, and efficient funnel design can turn attention into action — even at relatively small spend levels.
If you have a project, idea, or collaboration in mind, let’s explore how we can build it together.
iHeartMDE Studios is a creative and marketing studio helping ideas move from concept to execution. Through strategy, content, and hands-on collaboration, we work with creators, brands, and entrepreneurs to bring meaningful projects to life.